Checklist Of Automotive Diagnostic, Maintenance And Car Repair Tips

The execution of all required automotive diagnostic and maintenance procedures according to their proper schedules will be an efficient way of minimizing the need for frequent and unnecessary car repairs. At a time like this when most everyone is in the midst of financial hardships, any vehicle owner will truly be in dire need of the savings that can be acquired from such moves. After all, when one adds up the costs of various car repair procedures such as auto AC repair, brakes repair, transmission repair and engine repair, the resulting figure could be mind boggling.

Even more savings can be achieved by vehicle owners if they themselves take on the responsibility of doing some basic maintenance procedures instead of always relying on a paid auto service mechanic for every maintenance task. Of course this should not be equated with totally doing away with a reliable and highly skilled auto service mechanic. The services of such a mechanic will still be very necessary for more complex automotive diagnostic and maintenance procedures and car repair. Any vehicle will surely be in need of car repair sooner or later in spite of the best maintenance regimen. With the help of a trustworthy auto service mechanic, a vehicle owner can come up with a checklist of automotive diagnostic and maintenance procedures and car repair tips.

First of all, the vehicle owner should thoroughly read the vehicles owners manual. The contents of this document are crucial and should be given proper value. They need not be memorized but since they will be needed from time to time, the vehicle owner should keep the manual handy in a safe location that is easy to access. Remember that the manufacturers recommendations on all the required automotive maintenance procedures for the vehicle, as well as the required frequency and schedule of all those procedures, are documented in the manual. All of these guidelines have to be complied with if the vehicle owner wants to keep the vehicle in its best condition.

To be able to immediately detect unusual spikes in the vehicles gasoline usage and all fluid depletions, the vehicle owner has to do daily gauge readings of fluid levels and gas mileage. To be able to immediately detect wear and tear or damage to the vehicles tires, hoses and belts, the vehicle owner has to make regular inspections of these components.

As soon as the vehicle owner observes any unusual noise, strange odor, leak or vibration coming from the vehicle, this should be considered as a possible sign of a vehicular problem. It should never be taken for granted. Some signs are actually emergency warnings that should be quickly acted upon. One example of such an emergency warning is smoke. When the vehicle owner sees smoke coming from the vehicle, the vehicle should promptly be pulled over. It should not be restarted at all costs and an auto service mechanic should be called for.

After the auto service mechanic has thoroughly checked the vehicle, the vehicle owner should request that a written copy of the diagnosis and recommended repairs be submitted. Before agreeing to any car repair, the vehicle owner should ask the auto service shop to first submit a written quotation detailing what needs to be done and their costs, as well as the job schedule.

The abovementioned recommended checklist of automotive diagnostic and maintenance procedures, if complied with faithfully and to the letter, will result in less frequent need for car repair and greater savings for vehicle owners. When the need for any kind of car repair does arise, whether auto AC repair, brakes repair, transmission repair, engine repair or any other procedure, the tips on what to demand from the auto service shop will likewise result in avoidance of unnecessary costs.

snake Oil Vs. Oil Additive Engine Automotive Friction Problem Part I

Engine Automotive Oil Additives or Snake Oil? Oil additives have failed to deliver for years.

In August 1992, a brilliantly written article exposed the repeated failures in the claims of the oil additive (engine automotive and trucking) industry. The article was entitled Snake Oil – Is That Additive Really A Negative? It was written by Fred Rau and was originally printed in Road Rider magazine, now Motorcycle Consumer News. That expose provided the basis for what we in the industry knew: oil additives are a means of lifting money from the wallets of uninformed consumers.

Many in the engine automotive industry were already skeptics. Weve heard all the promises of friction reduction, longer lasting engines, and fuel savings. Repeatedly, such wanna be solutions failed to live up to the hype. With over thirty years in the field, I was a full blown skeptic with dozens of oil additives experience under my belt.

However, an experienced entrepreneur in the field of toll blending for heavy duty industrial solutions drew on his expertise to create an environmentally safe, friction reducing, motor oil additive, solving the one problem oil additives failed to overcome.

Now, if the problem is truly solved, the benefits are obvious:
-less friction means engine automotive protection
-less heat means engine automotive friction is reduced
-longer engine life means a surge in engine automotive performance
-less friction/heat produces a drop in engine automotive related expense
-less friction, heat also leads directly to increased engine automotive fuel economy
Motor oil, as a lubricant, works but is not always sufficient. When it gets hot, motor oil breaks down, vaporizes and burns. The oil industry has been quite innovative, using different additives to combat this process. Motor oil additives consisting of zinc compounds, molybdenum (moly), chlorinated paraffins, and others. The problem with all these additives (apart from plugging oil passages and toxicity) is they are only suspended in the oil.
But, you say, thats the way to get the additives to the hot spots needing friction protection. You must suspend the oil additive in the oil so it is carried to the engine parts needing protection. Thats standard theory.
Yes.
And thats been the guiding assumption for the oil additive industry all along. Suspend the oil additive in motor oil and let it be carried to the friction hot spots.
2. The necessary assumption also provides the problem with engine automotive theory.
Repeat: Suspend the oil additive in motor oil and let be carried to the friction hot spots.
So, whats the problem?
The problem is, the oil additives do not permanently adhere to internal engine stress points. Its presumed in all oil additive engineering approaches that the motor oil is going to carry its oil additive to the high stress points of the engine. This is where the extra lubricating properties are needed.
In that necessary assumption also lies the problem.
As an engine works under heavy load conditions, pressure and friction build up at some of those metal points. The result? The oil is suddenly “missing in action”. It burns up from excessive heat or is squeezed out (exceeds its load bearing capacity) due to excessive pressure.

Either way you end up with metal on metal. The additives themselves cant work because there isnt enough oil present to suspend them. Its been squeezed out or burned up. Put bluntly, an additive can only be where the motor oil is present.
Remember, if oil additive engineering is relying on an additives suspension in motor oil to do its job, then engineering is also stuck with the limitations of the oils properties to withstand heat and pressure.
Note. The additive must be able to withstand heat and pressure to a greater degree than oil or Why bother adding it?.
3. Solution: What if an oil additive actually starts to perform at the temperatures and stress where oil normally fails?
The solution was an additive already meeting industrial needs concerning friction and heat build up.
Carried by the motor oil, it comes to friction points
– engine rings against the cylinder wall
-bearings
-camshafts
-lifters
-valve guides
-turbo charger
-oil pump
Here it does something that no other additive has ever been able to accomplish. This oil additive disassociates (molecularly) from the oil and literally adheres to the metal at the point of friction, leaving a soft metal carboxylate film that can out perform motor oil as a lubricant in a high friction/heat application (as can be seen in the pictures/test results referenced at the site below).
So this lubricant, unlike oil, whether it be synthetic or petroleum, actually starts to perform at the temperatures and stress where oil normally fails. Remember what happens inside the engine, when fuel ignites at the top of the compression stroke and the piston is moving down the cylinder. There, most of the oil on the cylinder wall gets burned up.

But this additive doesnt burn up like the motor oil carrying it. It molecularly embeds itself into the pores of the cylinder wall. So, when the piston is traveling back up the cylinder, the additive acts as a lubricating agent and is always there.

So, in summation: since youre getting rid of the friction, then youre getting rid of the heat generated from it. That means your oil lasts longer. It doesnt get contaminated as quickly because those high friction points are being adequately lubricated. Adequately lubricated, they will cease to be high friction points, running cooler, the oil will pass through those points without burning which creates harmful acids and sludge.

Most importantly your engine can last longer, run more efficiently, and the fuel that was being used to overcome the friction can now be used to move you down the road to where you need to go.

Consumer Automotive Financial Services In China

June 04, 2014 : Market Reports on China presents the new report, on “Consumer Automotive Financial Services in China”. Consumer Automotive Financial Services in China investigates the market for automotive financial services linked to sales of new and used passenger cars in China.

Consumer Automotive Financial Services in China investigates the market for automotive financial services linked to sales of new and used passenger cars in China. In addition to analysing the market for finance and leasing services, the study also covers creditor insurance, motor insurance and road assistance, and demonstrates the extent to which a market exists for extended warranties and GAP insurance.

Using survey results for average take-up rates for finance and leasing propositions at the point of sale, data for the size and growth of the automotive finance and leasing market for consumers in China is provided in terms of gross advances and assets leased for 2007 to 2011 with splits between finance for new and used cars and between finance organised through dealerships at the point of sale and directly with banks or other lending institutions.

Moreover, also by means of data for average take-up rates, the markets for creditor insurance, motor insurance, road assistance, extended warranties and GAP insurance are sized in terms of gross written premiums and other revenues sold through the automotive trade (i.e. via dealers and manufacturers) in 2011. These are broken down between new and used cars and between new contracts sold during 2011 and in-force business sold in previous years but still being renewed in 2011.

The report draws on a survey of 100 leading car dealerships as well as an analysis of the approach to consumer automotive financial services of over 60 automotive brands in China. The PartnerBASE database that accompanies the report details each of the marketing initiatives for consumer automotive financial services traced by Finaccord for both dealers and manufacturers. Together, the report and database will provide you with the definitive guide to current and future opportunities in consumer automotive financial services in China.

Table of Content:

Executive Summary

Introduction

Market Analysis

List of Graphics / Tables

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

What is this report about?
The focus of the report is on financial services related to the sale of passenger cars to individuals
Rationale
The provision of financial services is essential to support both car sales and profitability
This report offers a detailed updated analysis of the subject in China based on primary research
Methodology
Survey of dealers and manufacturers
Market data
Computation of market data is based on a complex set of assumptions and variables
in order to provide market segmentations in unrivalled detail
External sources
Definitions
Finance and leasing products
Insurance, warranty and assistance products
Operating models
Tied and non-tied providers
Abbreviations
Exchange rate
PartnerBASE and market data annexe
Finaccord

Maha Usa Manufacturer Of Innovative Automotive Lifts

Vehicle repair shops can be a lucrative business opportunity, especially in today’s difficult economic times, when new cars seem to be endlessly going up in price and older models need to be fine-tuned as often as possible in order to keep them in optimal condition. To undertake those auto repairs, mechanics need vehicle-lifting equipment to be able to assess the vehicle and decide what sort of repairs will be necessary.

When mechanics search for lifting equipment they can trust, they choose MAHA USA because they know that this leading manufacturer of automotive lifts has an impeccable record when it comes to safety testing. As an innovator within the mechanical engineering industry, MAHA USA has helped to create automotive vehicle lifts that exceed both client and industry expectations.

Based on an extensive background of forty years in the mechanical engineering industry, MAHA USA has developed a reputation for quality. Their subsidiaries and dealers across 130 countries worldwide provide customers with their expert brand of vehicle testing and maintenance equipment and play a key role as a contract partner in the development, planning and execution of country-specific test concepts.

Having the right size lifting equipment is imperative to having a well run vehicle repair shop. At MAHA USA, you will find an impressive collection of automatic lifts that suit your company’s individual needs. For example, you may wish to select from their exemplary collection of two post automotive lifts, which includes the HL Freedom 10,000. This outstanding piece of equipment offers the user 10,000lbs of lifting capacity and features an automatically engaging single lock release system on each column, for the pinnacle in safety and strength.

This exceptional manufacturing company also offers automotive lifts for heavy-duty vehicles such as large trucks. Among their extensive collection of innovative lifting equipment, they offer mobile column lifts that can lift vehicles weighing up to 144,000 pounds. These mobile column lifts are the perfect tool for any automotive or heavy-duty repair shop. In addition, due to MAHA USA’s dedication to safety, their mobile column lifts are not built simply to pass ALI certification standards, but to supersede those standards and guarantee unmitigated safety for repair shop usage. Clearly, MAHA USA is the best choice for automotive and heavy duty lifts that surpass every expectation.

Because of their unrelenting dedication to customer service, MAHA USA will work directly with you to discuss what sort of equipment will suit your facility. They can offer you suggestions in terms of size and structure, as well as discuss with you the technical details of the equipment so that you are given a complete picture when choosing from the company’s vast collection of superior automotive lifts and vehicle repair equipment.

MAHA USA equipment is ideal for a variety of automotive businesses. From auto repair to service centers and dealerships, MAHA USA has the right equipment for your facility. So why wait? Go to MAHA USA today and find out how they can help your business to speed past the competition.

About MAHA USA:

With subsidiaries and dealers in over 130 countries, MAHA USA is one of the world’s leading providers of systems for vehicle testing and maintenance. For more information, please go to Maha-usa.

Learning To Succeed As An Automotive Hr Manager

The human resources department at the average UK automotive firm is a busy place. Positions throughout the firm are open on a weekly basis, which means that thousands of applications pour into the department via post or e-mail. Candidates come in for interviews with HR personnel while current employees utilise HR departments to answer pension or sick leave questions. All of these activities are happening simultaneously, with HR professionals trying to juggle one job responsibility along with several others. These professionals need a skilled HR manager in order to help them keep their automotive firm full of talented professionals.

Automotive HR managers need to learn how to succeed in their jobs for a number of reasons. Exceeding expectations and performing in an exemplary manner will be noticed by automotive executives, especially in regards to a talented work place assembled by an HR department. As well, HR managers who are successful in their job ensure that their subordinates have the tools and confidence to succeed in their jobs. In essence, the automotive HR manager’s success provides a domino effect throughout the firm.

The question then is how an HR manager can learn to succeed in the automotive industry. The first step for these management professionals is to assess their communication skills. Obviously, those who hired the automotive HR manager in question knew that they had the potential to be a great communicator. However, effective communication requires hard work and constant awareness of how different people need to be communicated with differently. By understanding how they communicate in various situations, an HR manager is aware of their shortcomings and may implement solutions to these issues.

As well, automotive HR managers need to exude confidence in everything they do. From hiring decisions to simple paperwork on behalf of an engineer, HR managers need to demonstrate that they are confident in their own abilities. Confidence is infectious in the workplace and will lead to a more competent HR staff.

Finally, automotive HR managers throughout the UK need to be fully aware of the industry in which they are hiring. While an experienced HR manager may be familiar with general trends in the automotive industry, this is insufficient in finding the best talent in the marketplace. Indeed, the difference between a strong staff and a weak one falls largely on the ability of an automotive HR manager to find exceptional talent before their competitors do. HR managers need to review trade publications and news sites in order to stay ahead of the curve on hiring needs in the industry.

Market Your Business With Automotive Promotional Items

Promotional automotive products include much more than key chains and bumper stickers. You can put your message or logo on everything from roadside toolkits to hitch covers. While smaller items make excellent giveaways, use larger products as customer appreciation gifts and raffle items.

Many vendors give out logo key chains at trade shows, job fairs, and in goody bags at other community events. Why not do something a little different and hand out a mini license plate, ice scraper or tire gauge? A tire gauge is a useful promotional item that will remind the recipient of your company every time it’s used. In addition, tire gauges often come attached to a key ring, combined with a pen light or a tread gauge, and as a digital gauge.

Other eye-catching giveaway items include car flags, bumper stickers, static clings and reflective decals. These types of screen imprinted items are especially useful when your company sponsors an event or a sports team. Customers are more inclined to use and display the item when the message supports the event or team. Your logo and contact information are then visible to everyone who sees the vehicle displaying the item. When choosing screen imprinted automotive promotional products, look for vendors who offer 4-color process. You want to make your item stand out with bright colors. These products can also be used as advertising on company vehicles.

The car ribbon magnet supporting various causes continues to be popular with motorists. Use these to show your support and your recipient’s support for everything from breast cancer research to a particular branch of the military. The best ribbons include a heart shape in the loop of the ribbon that provides an additional punch-out magnet to display information.

The ultimate in promotional automotive products is the roadside emergency tool kit. These make great customer appreciation gifts or raffle items. Basic kits include screw drivers, a tire gauge and jumper cables. More expensive kits can also include a flash light, a universal car starter, wrenches, electrical tape and even a first aid kit. Surprisingly, vehicle tool kits are reasonable priced from $20 to $50.

Finally, consider imprinting car organizers with your logo and message. You can put your information on CD organizers, catch-alls, glove box wallets, and mobile office and entertainment centers. Car organizers make nice gifts for both customer and employee appreciation days. Normally, imprinting is priced as one color in one location on the item.

Boyce Activated Carbon Products For The Automotive Industry

Our granular activated carbons have a wide range of uses for the automotive industry. Boyce Granular Activated Carbon (GAC) is excellent for low pressure drop, high-efficiency purification of liquids, gases and vapors. Available in several grades, it covers a range of pore size distributions, surface chemistries, particle size distributions and purity levels. Granular activated carbons are used for gasoline vapor recovery, air purification, catalysis, and decolonization/deodorization/contaminant reduction of chemicals.

Automotive Industry Applications

Automotive Evaporative Emissions

Vehicle activated carbon canisters are designed to capture fuel emissions generated by the evaporation of the fuel tank vapors during day to night temperature variations. Emission regulations vary throughout the world. In the United States (US), requirements call for capturing fuel vapors generated during a 72-hour test, while in the European Union requirement are for a 24-hour test. Fuel vapor generation rates are approximately 25 to 30 grams a day for a mid-size vehicle. Our granular activated carbons are used by leading industries for this application because of their superior volumetric cost, performance and proven durability.

Automotive ORVR

On-Board Refueling Vapor Recovery (ORVR) is a U.S. regulation that requires the capture of fuel vapors generated during vehicle refueling events. ORVR presents a unique challenge for the vehicle by requiring the canister to have high fuel vapor capacity at fast loading rates and low pressure drop. ORVR canisters are typically two to three times the size of a standard evaporative emissions canister because of these capacity requirements. Our carbon pellets are the industry standard for this application due to their high capacity, durability and low pressure drop. Further, our special grade of Boyce carbon helps to reduce canister size due to its industry leading capacity.

Automotive PZEV

Partial Zero Emission Vehicle (PZEV) is a California initiated emission category that is expanding across the country. PZEV requires the vehicles fuel system to have no more than 54 mg of emissions during a 72-hour test. PZEV presents a unique challenge to control canister bleed emissions to very low levels, typically less than 10 mg. Boyce special grades gives solution to control canister bleed emissions.

Two-Wheelers

There is a global expansion of canisters on motorcycles to control fuel tank evaporative emissions generated by the evaporation of the fuel tank vapors during the day to night temperature variations. These canisters are typically much smaller than an automotive canister. Our granular activated carbons are chosen for this application throughout the world for their superior volumetric cost and performance and proven durability.

Air Induction Systems

Vehicle regulations in the U.S. sometimes necessitate the control of vapors emitted through the vehicles air induction systems. Unique solutions are required to solve these emissions because of the high airflow within the AIS and the potential to affect engine performance if these airflows are inhibited. Our uniquely designed granular and powder carbon are used to reduce hydrocarbon emissions to targeted levels.

Small Off-Road Engines Fuel tanks for weed trimmers, leaf blowers, lawn mowers, generators and similar products are being mandated to control fuel evaporative emissions. Our granular activated carbons are chosen for this application for their superior volumetric cost and performance and proven durability.

Marine

The U.S. Environmental Protection Agency (EPA) is evaluating evaporative emission control regulations for recreational boats.

Cabin Air (Vehicle Interiors)

Exposure to volatile organic compounds that off-gas from interior components in new vehicles is of increasing concern in many parts of the world. Recent tests have demonstrated significant reductions of VOCs in the cabin by the use of activated carbon sheets. Boyce supplies special grades of activated carbon to make activated carbon sheets. This confirms ACS as a low-cost and effective method for reducing VOC content in the cabin before delivery to the consumer.

Hybrid Electric Vehicles and Plug-in Hybrid Electric Vehicles

Automotive equipment manufacturers are increasingly turning to advanced engine technology to increase fuel economy. HEV and PHEV, while allowing for improved fuel economy, present a unique challenge for the activated carbon canister primarily due to severely restricted purge volumes. While our carbons are recognized for their superior purge performance, to meet the challenges of HEV and PHEV our carbons are typically combined with activated carbon honeycombs to meet emission targets.

Gasoline Direct Injection Engines

Gasoline Direct Injection Engines (GDI), while allowing for improved fuel economy, present a unique challenge for the activated carbon canister primarily due to reduced purge volume. Our carbons are recognized for their superior purge performance to meet most global GDI canister challenges. Additionally, our carbons are combined with our activated carbon to meet PZEV level emission targets.

Fuel Loading/Transfer Facilities

Bulk fuel and chemical transfer facilities use large-scale activated carbon absorbers to capture the vapors that are displaced or generated during the liquid transfer. The characteristics that make Boyce products the premier activated carbon for automotive evaporative emissions control apply to fuel loading as well.

To know more about us please visit www.carbonsuppliers.com contact us on +91 9842091301 Email: [emailprotected]

The Uds Protocol Has Become A Defacto Standard In Automotive Diagnostic Applications

The UDS protocol has become a de facto standard in automotive diagnostic applications. It is standardized as ISO 15765-3. UDS describes the implementation of various diagnostic services you can access through the protocol.

As UDS uses messages of variable byte lengths, a transport protocol is necessary on layers with only a well defined (short) message length, such as CAN. The transport protocol splits a long UDS message into pieces that can be transferred over the network a nd reassembles those pieces to recover the original message. UDS runs on CAN on various transport protocols. The Automotive Diagnostic Command Set supports only the ISO TP (standardized in ISO 15765-2) and manufacturer-specific VW TP 2.0 transport protocols.

Diagnostic Services
The diagnostic services available in UDS are grouped in functional units and identified by a one-byte code (ServiceId). Not all codes are defined in the standard; for some codes, the standard refers to other standards, and some are reserved for manufacturer-specific extensions. The Automotive Diagnostic Command Set supports the following services:
Diagnostic Management
Data Transmission
Stored Data Transmission (Diagnostic Trouble Codes)
Input/Output Control
Remote Activation of Routine

Diagnostic Service Format
Diagnostic services have a common me ssage format. Each service defines a Request Message, a Positive Re sponse Message, and a Negative Response Message. The general format of the diagnostic services complies with the KWP2000 definition; most of the Service Ids also comply with KWP2000. The Request Message has the ServiceId as first byte, plus additional service-defined parameters. The Positive Response Message has an echo of the ServiceId with bit 6 set as first byte, plus the service-defined response parameters. Some parameters to both the Request and Positive Response Messages are optional. Each service defines these parameters. Also, the standard does not define all parameters.

The Negative Response Message is usually a three-byte message: it has the Negative Response ServiceId (0x7F) as first byte, an echo of the original ServiceId as second byte, and a Re sponseCode as third byte. The UDS standard partly defines the ResponseCodes, but there is room left for manufacturer-specific extensions. For some of the ResponseCodes, UDS defines an error handling procedure. Because both positive and negative responses have an echo of the requested service, you always can assign the responses to their corresponding request.
External References
For more information about the UDS Standard, refer to the ISO 15765-3 standard.

Knowing The Benefits And History Of Automotive Windshields

Automotive windshields are large pieces of safety glass that are installed on different forms of vehicles. They come equipped on cars, buses, planes and even some motorcycles. The glass used is usually lamented. This means the glass was treated with two sheets of curved glass separated by a sheet of plastic before it was glued and sealed down to a window frame.

Windshields were created to protect automobile occupants from environmental elements. It has been used to shelter people from both snow and rain. It also protect occupants from the wind and debris that may be in the air. It is effective in keeping out harmful ultraviolet rays since many vehicles come equipped with a special coating of UV. It is similar to the coating used on standard sunglasses with or without the tint.

When the original car was created, windshields were created out of pure glass. When the glass is not lamented, it can cause a severe risk to passengers in the event of an accident. It was not until a series of incidents that glass windows were replaced with a material much stronger and safer. With a tougher glass, it would shatter into harmless little pieces in the event of an accident. This would cause far less damage to drivers and passengers.

The first lamented windshield was first created in France. It used a cellulose middle layer instead of conventional plastic. The cellulose layer was very effective in holding the two layers of glass together when an accident occurred. It was not until many years later that plastic became a better alternative. The purpose was to ensure that windshields will not break when an accident occurred.

Having windshields on motorcycles is becoming more popular today as people are becoming more socially aware and responsible. A typical windshield is large enough to protect both a person’s face and torso from carelessly discarded cigarettes. The discarded cigarettes has been a constant problem for bike riders that have to deal with burns and ashes left behind. It can also protect against other air and wind borne elements and debris.

Before, a bike rider had to look over his/her windshield because it did not provide enough clarity. That has all changed and manufactures have created better windshields with better material. Now a good windshield can redirect noise, airflow and low-pressure turbulence. This makes a motorcycle ride more enjoyable and safer since riders reduce the chance of suffering from wind fatigue.

Polycarbonate windshields are currently a new and better material available for automobile owners. Makers of the innovative product have tested it to ensure customers with the best material available that is both chemical and impact resistant. It has been tested under the pressures of steel wool to guarantee the effectiveness in protection and resistance. Optical clarity is also many times better than original lamented glass shields. It is currently only approved in the motorcycle industry but people can still obtain the replacement for other forms of vehicles since it is in compliance with state requirements.

Laminated polycarbonate windshields are made differently from commercial ones more readily available. The layers include a flexible polymer substrate rather than plastic. A chemical and scratch resistant coating is applied with a special adhesive in between two layers of polycarbonate sheets. Each layer is then treated to become transparent for people’s safety.

Another option that people have is the use of tinted windows to protect from sun glare. The law places heavy restrictions on the use of heavily tinted glass windows. There is a maximum level of tint permitted and exceeding that limit can lead to multiple consequences other than being fined. If necessary for sun glare protection, drivers should consider having the uppermost part of their window more noticeably tinted.

Thermal glass has also been used in the past. This was a popular option before the invention of navigational systems. As of now, thermal glass can potential prevent many navigational systems from working because the metal embedded into the glass blocks the signal communication between a satellite and the device. People that have thermal glass can decide to buy an external antenna for their device to resolve this particular issue.

Automotive windshields have come a long way in history. They have evolved and changed to adapt to the needs of people overtime. People can obtain greater benefits if they properly accommodate their vehicles to adapt to their particular needs. Custom and special applications can be done to automobiles as long as they do not violate the law or the maximum restrictions.

How Can an Automotive Business Benefit from Online Display Advertisements

Display advertisement is considered as one of the most successful advertising strategy on Internet. According to the latest IAB report, online display advertising market represented 37% ($5.5 billion) of the total online advertising market during the first six months of 2011. Among the various forms of online display ads, banner ads constituted for majority of revenue ($3.414 billion) representing 23% of the market.

Different forms of online display advertising
Online display advertising is a form of web marketing where promotional messages in the form of text, logos, audio, video or pictures in static or animated form are displayed on the relevant websites or search engine result pages. These online display advertisements are of 3 forms banner ads, pop up ads and text ads.

Banner ads are the most common types of ads and are similar to the traditional banners, highlighting the business name and giving a small description of the business.

Pop-up ads are similar to banner ads in their design, but their placement is different. These ads are not steadily placed and pop-up suddenly, mainly during navigating from one content page to other.

Text ads are limited only to text content. They can be easily downloaded and they can be made effective using right keywords.

Online display advertising is very helpful for automotive businesses as they are product oriented and this marketing strategy best serves the purpose of quickly engaging the customers. Below are few benefits that assure success of your auto business through this advertising strategy.

Attractive display of auto models catches the attention immediately: Display advertising is a perfect strategy to promote your automotive products. A well designed display ad with graphic images (static or animated) of the vehicles and their description in the audio/video form grabs the attention of the viewer immediately. In short, display ads can act as a miniature version of your virtual or traditional showroom showcasing your auto models.

Targets the audiences searching for automobiles: Display advertising is targeted and thus, effective in generating leads and creating conversions for your business. An automotive business can target its audience based on behavior, geography and context.

In behavioral targeting, your auto business ads appear if the user is searching for auto products or content. Geographical targeting is the best way to make business, as it enables your ads to be displayed when a user browses from your local area. And contextual targeting is a way to display your ads in the websites which are in any way related to auto business (like auto spares retailer, auto new websites, auto forums, etc.). By targeting the right audience you can eliminate wasted impressions.

Highly interactive marketing strategy: Display ads are highly interactive and entertaining ways of advertising. Especially, for an automotive business, as it needs an interesting and knowledgeable illustration of the auto models to attract customers. You can be as creative as possible in explaining your automotive business in the limited web space available. Remember, an effective display ad creates brand awareness and affinity for your brand even if the viewer does not click your ad.

Can easily track the success of business strategy: Online display advertising gives immediate results. The click through rates and conversions rates help in tracking the effectiveness of a display ad. These ads can be adjusted, improved and replaced immediately based on their performance. Regular tracking of the progress of various ads helps you save time and money spent on the ad and assures success for your marketing strategy.

In addition, display advertisements are cost-effective. You can purchase these ads through pay per click or cost per impression. Based on the performance of the ad in generating traffic and ROI, you can increase or decrease the spending on that ad.